TY  - BOOK
AU  - "Rapp, Stan"
AU  - "Collins, Thomas L"
TI  - New maximarketing
T2  - Mcgraw Hill marketing and advertising series
SN  - 007052033X
CY  - New York
KW  - Advertising
KW  - Marketing
KW  - Sales promotion
N1  - includes index
ER  -