Dileep Kumar, M C <br/><br/>
Marketing research : for MBA/M.Com./BBA/B.Com. 

 -  Kalyani Publishers  New Delhi  2008 
 - 210p  
<br/><br/> Includes Glossary 
<br/><br/><label>ISBN: </label>9788127244637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and media research<br/>Marketing information system<br/>Marketing research<br/>Research methodology  Marketing