TY  - BOOK
AU  - Dileep Kumar, M C
AU  - Vineeth, K M
TI  - Marketing research : for MBA/M.Com./BBA/B.Com
SN  - 9788127244637
PB  - Kalyani Publishers
KW  - Advertising and media research
KW  - Marketing information system
KW  - Marketing research
KW  - Research methodology  Marketing
N1  - Includes Glossary
ER  -