Stafford, Marla R, ed. <br/><br/>
Advertising, promotion, and new media 

 -  New Delhi  Prentice-Hall  2005 
 - xii, 380p  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>812032739X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, promotion, and new media<br/>Internet advertising<br/>Media(New) advertising<br/>Mobile advertising<br/>Netvertising image communication modelNICM