Ramanuj Majumdar <br/><br/>
Consumer behaviour : insights from indian market [with CD-ROM] 

 -  New Delhi  PHI Learning  2010 
 - ix, 350p  
<br/><br/> CDBK 3834; Includes Glossary and Index 
<br/><br/><label>ISBN: </label>9788120339637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour  Marketing<br/>Consumer decision-making process<br/>Consumer motivation and perception<br/>Indian consumer behaviour<br/>Indian market diversity