TY  - BOOK
AU  - Ramanuj Majumdar
TI  - Consumer behaviour : insights from indian market [with CD-ROM]
SN  - 9788120339637
PB  - New Delhi
KW  - Consumer behaviour  Marketing
KW  - Consumer decision-making process
KW  - Consumer motivation and perception
KW  - Indian consumer behaviour
KW  - Indian market diversity
N1  - CDBK 3834; Includes Glossary and Index
ER  -