"Leeflang, Peter S H" <br/><br/>
Building models for marketing decisions 

 - 1 
 - Boston  Kluwer Academic  c2000 
 - "xvi,645p. :ill. ;24cm." 
 - International series in quantitative marketing .
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>079237813X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management