TY  - BOOK
AU  - "Leeflang, Peter S H"
AU  - "Wedel, Michel"
AU  - "Witink, Dick R"
TI  - Building models for marketing decisions
T2  - International series in quantitative marketing
SN  - 079237813X
CY  - Boston
KW  - Marketing management
N1  - includes bibliography and index
ER  -