Galician, Mary-Lou, ed. <br/><br/>
Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics 

 -  Jaico  Mumbai  2006 
 - 288p  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8179926168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertainment  Product placement(<br/>Brand placement recognition<br/>Handbook  product placementMass media<br/>Mass media<br/>Mass media marketing strategy)<br/>Product placement  Mass media