TY  - BOOK
AU  - Galician, Mary-Lou, ed.
TI  - Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics
SN  - 8179926168
PB  - Jaico
KW  - Advertainment  Product placement(
KW  - Brand placement recognition
KW  - Handbook  product placementMass media
KW  - Mass media
KW  - Mass media marketing strategy)
KW  - Product placement  Mass media
N1  - Includes index
ER  -