Sayre, Shay <br/><br/>
Entertainment marketing and communication : selling branded performance, people, and places 

 -  New Delhi  Pearson Education  2008 
 - 511p. : ill.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131722152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entertainment industry<br/>Entertainment marketing<br/>Marketing and communication