TY  - BOOK
AU  - Lee, Kevin
AU  - Seda, Catherine
TI  - Search engine advertising : buying your way to the top to increase sales
SN  - 9788131734827
PB  - Dorling Kindersley
KW  - Internet marketing
KW  - Search engine advertising
KW  - Search engine marketing(SEM)
N1  - Includes index
ER  -