TY  - BOOK
AU  - Reidenbach, R Eric
AU  - Goeke, Reginald W
TI  - Competing for customers and winning with value : breakthrough strategies for market dominance
SN  - 8131716961
PB  - New Delhi
KW  - Customer value  Marketing
KW  - Market share value
KW  - Productmarketlevel planning
KW  - Strategic business unit planning
KW  - Value management
KW  - Value-strategy-process linkage
N1  - Includes bibliographical references and index
ER  -