"Marconi, Joe" <br/><br/>
Brand marketing book  creating managing and extending the value of your brand 

 - Illinois  NTC Business Books  c2001 
 - "xv,247p. : ill. ;23.5cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>844222577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management