"Schultz, Don E" <br/><br/>
Strategic brand communication compaigns 

 - Illinois  NTC Business Books  2001 
 - "xxii,378p. :ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>844229520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Communication in marketing<br/>Marketing communication