"Parmerlee, David" <br/><br/>
Auditing markets products and marketing plans  AMA marketing toolbox 

 - 1 
 - Illinois  NTC Business Books  c2000 
 - "xii,193p. : ill. ;28cm." 
<br/><br/><label>ISBN: </label>658001337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing audits