"Ellwood, Iain" <br/><br/>
Essential brand book  over 100 techniques to increase brand value 

 - 1 
 - London  Kogan Page  c2000 
 - "vii,322p. : ill. ;24cm." 
<br/><br/> includes bibliography and index 
<br/><br/><label>ISBN: </label>749432799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management