"Kerin, Roger A" <br/><br/>
Strategic marketing problems  cases and comments 

 - 9 
 - New Jersey  Prentice Hall  c2001 
 - "xiii,729p. : ill. ;27.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>130284742 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies