"Kotler, Philip" <br/><br/>
Principles of marketing 

 - 9 
 - New Jersey  Prentice Hall  c2001 
 - "xxxi,785p. :ill. ;27.5cm.+1 CD-ROM" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>130283290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management