"Lovelock, Christopher" <br/><br/>
Services marketing  people technology strategy 

 - 4 
 - USA  Prentice Hall  c2001 
 - "xviii,717p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>130289094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing