Chitale, A K <br/><br/>
Product policy and brand management : text and cases 

 -  New Delhi  PHI Learning  2011 
 - xii, 264p.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788120340756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Product management organization<br/>Product policy management