TY  - BOOK
AU  - Cron, William L
AU  - DeCarlo, Thomas E
TI  - Sales management : concepts and cases
SN  - 9788126526383
PB  - New Delhi
KW  - Account management
KW  - Ethics -- Sales management
KW  - Sales force structure
KW  - Sales management
KW  - Territory management
N1  - Includes index
ER  -