Aaker, David A <br/><br/>
Strategic market management 

 - 7 
 -  New Delhi  Wiley India  2005 
 - xii, 356p.   
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788126516049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Alternative business strategies<br/>Market management<br/>Strategic market management