Jeffery, Mark <br/><br/>
Data - driven marketing : the 15 metrics everyone in marketing should know 

 -  John Wiley  New Jersey  2010 
 - xxi, 298p.   
 - Times business series .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788126527717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data  driven marketing<br/>Internet marketing metrics<br/>Marketing management<br/>Marketing metrics