TY  - BOOK
AU  - Jeffery, Mark
TI  - Data - driven marketing : the 15 metrics everyone in marketing should know
T2  - Times business series
SN  - 9788126527717
PB  - John Wiley
KW  - Data  driven marketing
KW  - Internet marketing metrics
KW  - Marketing management
KW  - Marketing metrics
N1  - Includes index
ER  -