"Rodgers, Buck F G" <br/><br/>
IBM way : insights in to the worlds most successful marketing organization 

 -  1990 
 - 235p. : ill. ;21cm. 
<br/><br/> includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computers--Marketing--Case studies<br/>Electronic office machines--Marketing--Case studies<br/>IBM International Business Machines Corporation<br/>Marketing--Case studies