TY  - BOOK
AU  - "Rodgers, Buck F G"
TI  - IBM way : insights in to the worlds most successful marketing organization
PY  - 1990///
KW  - Computers--Marketing--Case studies
KW  - Electronic office machines--Marketing--Case studies
KW  - IBM International Business Machines Corporation
KW  - Marketing--Case studies
N1  - includes index
ER  -