Mathur, U C <br/><br/>
Global business strategies : text and cases 

 -  I K International  New Delhi  2010 
 - xviii, 325p.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789380578651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business strategies<br/>Global marketing<br/>Global trading strategies