TY  - BOOK
AU  - Windahl, Sven
AU  - Olsen, Jean T
AU  - Signitzer, Benno H
TI  - Using communication theory : an introduction to planned communication
SN  - 9781412948388
PB  - New Delhi 
KW  - Communication planning
KW  - Communication theory
KW  - Mass communication theories
N1  - Includes glossary, bibliographical references and index
ER  -