Subroto Sengupta <br/><br/>
Brand positioning : strategies for competitive advantage 

 - 2 
 -  New Delhi  Tata McGraw-Hill  2005 
 - xiv, 297p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand positioning<br/>Positioning successes  Brand