Jones, John Philip <br/><br/>
Behind powerful brands : from strategy to campaign 

 -  New Delhi  Tata McGraw-Hill  2000 
 - xii, 322p.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>74636642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising  Brand name products  India<br/>Branded goods<br/>Branding