TY  - BOOK
AU  - Arens, William F
TI  - Contemporary advertising
T2  - Irwin series in marketing
SN  - 72537728
PB  - McGraw-Hill
KW  - Advertising
KW  - Advertising media
KW  - Crafting marketing and advertising strategis
KW  - Marketing and advertising planning
N1  - CDBK 4055; Includes index
ER  -