Ennew, Christine T <br/><br/>
Financial services marketing : an international guide to principles and practice 

 -  Elsevier  New Delhi  2007 
 - xvi, 400p.   
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789380501345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer acquisition and development<br/>Customer relationship management<br/>Financial services consumer<br/>Financial services marketing<br/>Marketing  Financial services<br/>Marketing environment  Analysis