TY  - BOOK
AU  - Ennew, Christine T
AU  - Waite, Nigel
TI  - Financial services marketing : an international guide to principles and practice
SN  - 9789380501345
PB  - Elsevier
KW  - Customer acquisition and development
KW  - Customer relationship management
KW  - Financial services consumer
KW  - Financial services marketing
KW  - Marketing  Financial services
KW  - Marketing environment  Analysis
N1  - Includes bibliographical references and index
ER  -