Hastings, Gerard <br/><br/>
Social marketing : why should the devil have all the best tunes 

 -  Elsevier  New Delhi  2007 
 - xvi, 367p.   
 - The (social marketing) ambulance down in the valley .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780750683500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial marketing<br/>Competition and critical marketing<br/>Social marketing