TY  - BOOK
AU  - Hastings, Gerard
TI  - Social marketing : why should the devil have all the best tunes
T2  - The (social marketing) ambulance down in the valley
SN  - 9780750683500
PB  - Elsevier
KW  - Commercial marketing
KW  - Competition and critical marketing
KW  - Social marketing
N1  - Includes index
ER  -