Shimp, Terence A <br/><br/>
Advertising and promotion : an imc approach 

 -  Cengage Learning  New Delhi  2007 
 - 650p.   
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and promotion<br/>Advertising management<br/>Integrated marketing communications(IMC)<br/>Promotion management