Wells, William <br/><br/>
Advertising principles and practice 

 - 7 
 -  New Delhi  Pearson Education  2006 
 - xxxi, 592p.   
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising  Planning and strategy<br/>Advertising media<br/>International advertising<br/>Print advertising