Moorthi, Y L R <br/><br/>
Brand management : the Indian context 

 -  Noida  Vikas  2003 
 - xi, 171p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8125914277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand success