Berry, Michael J A <br/><br/>
Data mining techniques for marketing, sales and customer relationship management 

 - 2 
 -  New Delhi  Wiley India  2004 
 - xix, 643p. : ill.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Data mining  Marketing