TY  - BOOK
AU  - Franco, C Eugine
AU  - Thanaraj, X Antony
TI  - Marketing of hospital services
SN  - 9788183567152
PB  - Discovery Pub.
KW  - Costs and returns analysis  Hospital services
KW  - Healthcare services industry  India
KW  - Hospital services  Marketing
KW  - Marketing  Hospital services
N1  - Includes bibliographical references and index
ER  -