Masson, Pascal Le <br/><br/>
Strategic management of innovation and design 

 -  Cambridge  Cambridge University Press  2010 
 - xxxv, 450p.   
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780521182430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial design<br/>Innovation design(Technological)  Management<br/>Strategic management<br/>Strategic planning