"Jewler, Jerome A" <br/><br/>
Creative strategy in advertising 

 - 7 
 - Australia  Wadsworth  c2001 
 - "xiv,312p. : ill. 25cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>053455783X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising layout and typography