"McDaniel, Carl" <br/><br/>
Marketing research essentials 

 - 3 
 - Australia  South-Western  2001 
 - "xxiv,489p. : ill. ;25.5cm.+1 CD-ROM" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>324023170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research