Fennis, Bob M <br/><br/>
The psychology of advertising 

 -  New York  Psychology Press  2010 
 - xi, 331p.   
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415442732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising  Psychology<br/>Consumers  Attitudes