Pradeep Kashyap <br/><br/>
Rural marketing 

 - 2 
 -  New Delhi  Pearson Education  2012 
 - xxv, 301p.   
<br/><br/> CDBK 4207; Includes index. 
<br/><br/><label>ISBN: </label>9788131760352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication strategies -- Rural markets<br/>Pricing strategies<br/>Product strategy<br/>Rural consumer behaviour<br/>Rural marketing<br/>Rural services marketing