TY  - BOOK
AU  - Pradeep Kashyap
TI  - Rural marketing
SN  - 9788131760352
PB  - New Delhi
KW  - Communication strategies -- Rural markets
KW  - Pricing strategies
KW  - Product strategy
KW  - Rural consumer behaviour
KW  - Rural marketing
KW  - Rural services marketing
N1  - CDBK 4207; Includes index
ER  -