TY  - BOOK
AU  - Giannini, Gaetan T
TI  - Marketing public relations : a marketer's approach to public relations and social media
SN  - 9788131763315
CY  - New Delhi
KW  - Marketing communication
KW  - Marketing public relations
KW  - MPR Framework
KW  - Public relations
KW  - Social media
N1  - Includes glossary and index
ER  -