TY  - BOOK
AU  - Alon, Ilan
TI  - Service franchising : a global perspective
SN  - 9788132204503
CY  - New Delhi 
KW  - Franchising
KW  - Franchising -- Emerging markets
KW  - Franchising strategies and types
KW  - International franchising
N1  - Includes index
ER  -