TY  - BOOK
AU  - Bateson, John E G
AU  - Hoffman, K Douglas
TI  - Services marketing
SN  - 9788131516478
CY  - Delhi
KW  - Customer satisfaction -- Services marketing
KW  - Effective service promotions
KW  - Service processes -- Marketing
KW  - Services marketing
N1  - Includes glossary and index
ER  -